Fortify

Did you know that we lose 50 to 100 hairs a day? Although they are renewed naturally, like skin cells, as the hair follicle produces a new shaft in the growth phase, this process of hair loss can be altered and increased by other factors. Hereditary genetics, for example, affects 70% of men and can manifest itself from the age of 18 onwards, slowing hair growth and causing it to become thinner and weaker, even leading to the appearance of receding hairline or receding hairline. Other causes of hair loss are hormonal, immunological or due to external factors such as stress, fatigue, an unbalanced diet or even pollution.

The Fortify anti-hair loss line, consisting of a strengthening shampoo and an anti-hair loss treatment lotion, has proven its effectiveness in strengthening the hair root, increasing hair density and slowing down hair loss. Its formulation incorporates natural and vegan extracts that respect the scalp to the maximum, and leaves out the use of sulfates, parabens and silicones. The aim of this combination of active ingredients is to stimulate the scalp's blood circulation and help hair growth.

• Orange stem cells: contains amino acids, especially proline and betaine, as well as organic acids, sugars, peptides and proteins. Purifies, regenerates and renews scalp cells.
• Biologically active proteins obtained from milk: act by stimulating follicular and protein synthesis.
• DL-ethylpantitenol: essential element of coenzyme A that improves damaged hair, increases hydration and protects hair from environmental influences.
• Inositol: prevents hair damage.
• Sulfur amino acids: regulate hair oil to promote oxygenation.
• Menthol, Camphor and Eucalyptus: create a refreshing action that improves blood circulation to the scalp, keeping it healthy and in optimal conditions for hair growth. - Natural wheat proteins: strengthen the hair by penetrating the hair cuticle.
• Coconut Oil Derivatives: nourishes the hair, supports healthy growth and provides shine.

We recommend combining the shampoo and lotion from the Fortify line for visible results. Use our strengthening shampoo daily by applying it to wet hair and massaging the scalp for a couple of minutes to oxygenate it and allow the active ingredients to penetrate. To finish, rinse your hair with plenty of water. You can then use the anti-hair loss lotion, although we recommend using it at night, on wet or dry hair, so that it remains on the scalp and acts during all the hours of rest. It is also important to shake the product before use to activate all the natural ingredients and, above all, separate the hair strands well so that the lotion acts on the most affected areas. To finish, massage vigorously for a couple of minutes, comb your hair and leave it on.

If you follow this daily anti-hair loss routine, after 2 or 3 months, you will feel how hair loss is slowed down, hair is strengthened and its density increases.